Speaker & Consultant

A young woman with wet, wavy hair and fair skin standing in front of a rocky background.

Building on over 10 years of experience in marketing management across both industry and academia, I support clients in aligning their practices with their values, setting and achieving strategic objectives, and reaching the right audiences. My approach is grounded in rigorous market research, the involvement of internal and external stakeholders, and a strong connection to digital communities.

I collaborate with a wide range of brands, businesses, and institutions on topics such as brand management and strategic marketing, with a particular focus on brand communities, brand purpose, co-creation, value-driven marketing, and sustainability.

Drawing from my first-hand experience as an athlete and content creator, I also bring insights from the extreme elements of the ocean into the business world through public speaking and workshops — sharing lessons on navigating uncertainty, persisting in male-dominated fields, and staying true to one’s purpose.

  • “Lena´s talk was clearly one of the top highlights of the entire trade show — both for me personally and for ISPO itself. It was relevant, authentic, and very well structured. Working with Lena before and during the session was highly pleasant and professional. She communicates clearly, is reliable, and brings a calm, positive presence that made preparation and execution very smooth. I can highly recommend working with her.”

    —Ole Wolter, Organiser of ISPO

  • "Lena's story, her personality, and her passion as a big wave surfer to ride the biggest waves of our time made a lasting impression on the participants of our leadership program. Her simultaneous connection to the worlds of extreme sports and business makes her an impressive storyteller who vividly illustrates to her audience the parallels between preparation, asserting oneself in the lineup, and today's challenges in leading and developing teams and organizations."

    – Prof. Dr. Sven Hermann, Managing Director of ProLog Innovation

  • "Lena Kemna presented her film L E N A as part of the Surf Film Night in the summer of 2025 on the large stages of open-air cinemas in Berlin, Munich, and Hamburg to sold-out audiences. During the Q&A with the viewers, she captivated them with her modest yet confident manner and gave exclusive insights into the life of a big-wave surfer — often the only woman in the monster waves of Nazaré. Thank you for the fantastic performance!"

    – Jens Steffenhagen, Nouvague Events

Text logo reading 'Logistics Connect' in bold, white letters on a dark background.
Logo with concentric circles and text 'Economics of Mutuality' on a black background.
Close-up view of a logo that says 'PROLOG INNOVATION' in bold, white, uppercase letters on a black background.
The logo of OSEAN, a program for the Outermost Regions Sustainable Ecosystem for Entrepreneurship and Innovation, with a black background and a white geometric spiral design.
NOVA School of Business & Economics logo
Logo of the American Academy of Marketing, featuring stylized letters 'AAM' and the number '100'.
Stylized logo with a swirl wave graphic and the text 'SURFRIDER FOUNDATION EUROPE' underneath.
The logo of the European Marketing Academy (EMAC), featuring a world map in black and white with the acronym EMAC and the full name European Marketing Academy underneath.
Logo of Universidade da Madeira with stylized bridge illustration above the text
The logo features the word 'SPO' in white text with a geometric snowflake symbol to the right on a black background.
Logo of The Body Shop with circular design and text in the center.

It all begins with an idea.

I look forward to exploring opportunities for consulting or public speaking through a personal call.

Contact